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Covid-19 Pandemic Period and Online Marketing

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  The first and second wave of Covid-19 pandemic has devastated India economically as well as socially. It had impacted almost all segments of the economy. The industry sector across India witnessed a significant decline in growth rate compared to 2018-19 due to impact of corona. A huge population had lost their employment. Industrial workers were migrated to their hometowns in fear of pandemic. Everyone is in fear with the increasing cases, increasing deaths across the country. After reporting the first case in late Jan 2020 in the southern Kerala, today we are facing horrible picture of this pandemic. In second wave, India has passed 200000 deaths mark, which is about one in 16 of all Corona deaths across the world. But, world never ends, never stops. Everyday sun rises with new hope. And definitely we will overcome this situation. Difficult time always create new opportunities for us and one can turn such bad time into opportunity. Though we are locked in our homes and findi...
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Micro, Small & Medium Enterprises (MSME’s)

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    Micro, Small & Medium Enterprises (MSME’s) have been accepted as a catalyst factor for economic growth and for promoting equitable development. The employment generation intensity of MSME’s sector is higher than the large enterprises. In India, MSME’s have created more than 90 percent of the jobs, employing 114million people, contributing 30 percent of GDP and also contributing major share of industrial production and exports. These MSME’s     are playing significant role in the development of developing countries like India. It is considered as backbone of the economy. With the qualities like dynamism, briskness and convertibility to survive in recession, this sector can have wide opportunities in coming future. MSME Sector: Earlier the industrial unit’s structure in India was classified as Small Scale units and Large Scale Units based on investment ceiling of the installed plant and machinery. Small Scale Units were classified as ancillary units, tin...
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